Groundhog Dreams

Posted on Feb 02.09

For the past five years Red Tettemer has produced a viral campaign around Groundhog’s Day for the Pennsylvania Tourism Office. This year, we created a series of shorts in a variety of filming styles that released through out the month of January in preparation for the main event on February 2, 2009.

Check out the site here

The site got a lot of social exposure, over $1 million worth in what would normally be media buys. Probably the coolest was being listed in The Sun’s Funniest Ads section, not a bad day when the brits think you’re funny. To cap it off, out of 3033 votes, 70% chose that the groundhog would live. So these folks on twitter might not be so bad after all.

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